Mya App

MATERNAL &
MENTAL HEALTH. 

DELIVERABLES
Product Design
Interaction Design
Working Prototype
Executive Presentation

ROLE
Design Director
Product Owner

Pregnancy loss is common in the United States. Social stigma and misinformation can leave many people without the necessary support. Both individuals and couples may not know what to expect, or how to care for themselves or each other.

THE WHY
Risk of divorce increases to 40% when proper support isn't accessed. Meanwhile, those who feel supported by their partner and/or others before and after a pregnancy loss report less emotional distress.  

THE APPROACH
Mya provides support for both individuals and couples going through pregnancy loss. A range of supportive tools - including virtual and in-person methods - allows the journey to be tailored for each user's needs.

Mya supported the community using a 2-step approach.
1) Providing immediate, ongoing, on-device support to the masses.
2) Freeing up non-profit centers for urgent care by reducing the number of calls that can be handled through app support systems.

THE RESULT
Mya was presented to a panel of experts and was well-received for its ability to support the community and the NGO's current health needs. Several NGOs followed up looking for ways to leverage its model. 

LEARN MORE
In the news: CNN, Rewire

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