Nike: DPC

DESIGN FOR MAKERS.

Client
NIKE
 

DELIVERABLES
UI & UX
Concepting
Wireframing
Product design
Design systems
Design strategy
Executive presentations

Role
Design Lead

Crafting end-to-end consumer journeys with a focus on opportunities for Nike Makers, I lead design direction for the digital experiences and design systems for the Nike Digital Creation Product team. In partnership with DreamWorks Animation, we worked to create a 3D digital design system that enhances design capabilities and creates digital prints and phototyping more quickly.

Partnering with cross-functional teams, I delivered user-centered design solutions across multi-platform design deliverables. Daily collaboration with partners helped to craft design strategy for both long- and short-term visions for a multi-platform application ecosystem.

I facilitated end-to-end design - including UX and final design deliverables - and provided daily design guidance to team members. 

Due to the confidential nature of the work, visuals are not shown here. 

LEARN MORE
Nike News: 3D digital design system

 

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