Nike Digital Product

A TOOL
FOR MAKERS.

Client
NIKE
 
DELIVERABLES
UI & UX
Concepting
Wireframing
Product design
Design systems
Design strategy
Executive presentations

Role
Design Lead

Crafting end-to-end consumer journeys with a focus on opportunities for Nike Makers, I lead design direction for the digital experiences and design systems for the Nike Digital Creation Product team. In partnership with DreamWorks Animation, we worked to create a 3D digital design system that enhances design capabilities and creates digital prints and prototyping more quickly, reducing time to market.

The platform was designed to allow Nike product designers to quickly produce photorealistic 3D images and rapidly prototype their designs, allowing for more designs in less time.

Partnering with cross-functional teams, I delivered user-centered design solutions across multi-platform design deliverables. Daily collaboration with partners helped to craft design strategy for both long- and short-term visions for a multi-platform application ecosystem.

I facilitated end-to-end design — including UX and final design deliverables, and daily guidance to the design team members. 

Due it's confidential nature, visuals are not shown here. 

LEARN MORE
Nike News: 3D digital design system